SFM Network

Advisory Board

In 2019, SFM created the SFM Event Advisory Board with the goal of continuously increasing our connectivity to our end customers. An annual commitment, these board members have generously offered to extend their voice in the industry to help inform the way SFM serves event owners from a variety of sports and venues, attracts new events to our facilities, and contributes to the design considerations for new venues. We hope the board will grow to 8-10 members, each representing a different sport.

*Membership of the board does not indicate an exclusive relationship with SFM Network or our facilities.

Kevin Herlihy

Perfect Game

Zack Touchstone

Snap Soccer

Kimberly Davis Powell

Essence Girls Basketball

Kevin Herlihy

Kevin Herlihy is the PGBA National Director for Perfect Game and has been with PG since 2012. Prior to PG, Kevin grew up in Roswell, GA, and played collegiate baseball at Savannah State University. Since joining Perfect Game, Herlihy has helped steer tremendous growth as the company now runs in excessive of 1200+ events annually. Outside of baseball, Kevin enjoys golfing and traveling with his family. He is married to the former Elizabeth Allison and they have one daughter, Harper. 

Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases in the country.

John Whitley

John is the president of The National Travel Basketball Association (NTBA) which was founded in 2013 and has had sanctioned events in 18 states. He has 15+ years working in the travel basketball industry. John was a head high school boys basketball coach for 11 years where his teams won one state championship and had one final-four appearance along with five elite-eights. He served on the NCISAA seeding committee as well. He also coached two years professionally and was twice selected as the head coach for the ACC All-Star Barnstorming game. The NTBA National Championships are held yearly in Myrtle Beach, SC with 650+ teams from 20+ states participating each year and won the 2018 Champion of Economic Impact in Sports Tourism for small markets across the United States. John currently lives with his wife, Laura, and two kids, Luke and Chloe, in Tega Cay, SC.   

The National Travel Basketball Association (NTBA) is a highly respected youth basketball organization that has hosted events in 18 states and serves more than 2,000 teams each year.


Snap Soccer exists to promote, organize, and grow youth soccer and support the administrators who run the programs. This is achieved by implementing years of experience, technology advancements, and a professional brand and applying it to tournaments, leagues, and clubs. Snap Soccer focuses on the entire tournament experience, and its expertise consistently allows for growth in area events. These large-scale soccer events continue to expand and bring more people and revenue to the Pensacola area.”

Kimberly Davis Powell

Kimberly Davis Powell is the Executive Director for Essence Girls Basketball.

Celebrating its 22nd anniversary, Essence Girls Basketball is more than an event, it’s a platform that has produced more than 200 scholarshipped athletes.


Caitlyn is from South New Jersey and came to the Tampa Bay Area in 2013. Her background is a versatile combination of hospitality, education, medical, and retail experience. She began her path in HR almost 4 years ago with a focus on recruitment in various industries. Caitlyn is a people person who loves connecting and helping others.

She enjoys the long summers of Florida in the outdoors gardening at home and hanging out at the beach.

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Elizabethtown Sports Park

Sports Facilities Management assessed all aspects of Elizabethtown’s (KY) existing sports and recreation assets, particularly the E-Town Sports Park and made recommendations of best practices for driving economic impact through events, tournaments, and recreation programming.

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